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Its free plan provides 100 MB of image storage. Kraken.io is a cloud service specifically focused on image optimization. So this is not an absolute test of the efficacy of the different services, and that efficacy may vary for different types of images. Optimized file size may differ for images with different content and composition. Now let’s see how this transformation can be performed automatically by each of the three image management services, and what file size reduction they are able to achieve at each stage. Taken together, if we resize the image, convert to a leaner file format and fine-tune that format’s compression parameters, the resulting file size will be a fraction of the original. Compressing the image to reduce file size but without degrading visible image quality.Įach of these three steps significantly reduces file size, without visibly hurting quality.Converting from PNG to a more efficient file format for the image, such as JPEG.This will dramatically reduce image size. Resizing and cropping the image so that the parrot is visible in the available space, without losing the aspect ratio of the original image.In order to fit this image into the webpage and optimize it, we’ll need to perform the following steps: Here is the sample web page, borrowed from the Wikipedia entry on Parrots: To make this a more difficult case and stretch the abilities of the different tools, let’s say that this landscape-orientation image needs to fit into a tall portrait-oriented area on our webpage. It is a PNG file 2048 X 1365 pixels in size, weighing 3,975 KB. The exact compression threshold will vary from image to image and from format to format. The art of optimization is to find the highest level of compression which does not result in visible quality loss (the image does lose quality with compression, but only slightly, so that a human wouldn’t notice it). Specifying a quality percentage lower than 100% will compress the image, but at the same time result in degradation of visual quality.

For example, JPEG images have a quality setting.
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Browser-side resizing is considered bad practice because it forces the user to download unnecessarily large images.
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What Does Image Optimization Entail?īefore we show how to automatically optimize your images, let’s establish the primary elements of image optimization: image sizing and resizing, image format, and image quality or compression. By implementing one of these services, you can immediately reduce image file size across your website and dramatically improve page load times and bandwidth usage. In this article, we’ll show how image optimization can be achieved easily and automatically with a few lines of code, using three different cloud services: Kraken.io, Cloudinary, and Imgix. It is clear that by optimizing images, most websites will achieve a dramatic performance boost. According to several studies, the megabyte size of web pages is steadily growing, and images are by far the largest component. When pages are slow to load, images are frequently the culprit.
